Organizations need to make a concerted effort to reduce their impact on the planet if they want to meet the expectations of their customers and stakeholders. Businesses that are starting to embrace sustainability face the problem of “greenwashing” by claiming they are sustainable before they truly are or by overstating the efforts they have made. Carbon offsetting is a proactive way to kickstart an organization’s journey to net zero, and investing in carbon offsetting projects can offset emissions while actively working towards net zero goals. Carbon offsetting is the reduction of greenhouse gas emissions through investments in projects that remove or reduce carbon dioxide from the atmosphere, compensating for the emissions a business produces. The planting of trees can be used to offset the carbon a business emits. To avoid greenwashing claims, businesses need to work with experts and understand their operations’ carbon footprint. Organizations should ensure the carbon credits from their chosen offsetting projects are verified to a high standard and that they research to choose a project that fits their goals. Organizations should not let the fear of criticism stop them from publicly talking about their sustainability commitments. By choosing complete transparency, businesses can demonstrate their actions, show the great work they are doing, own the mistakes they make, and give a chance for people to provide feedback to help improve their journey to net zero.
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It is important that carbon credit schemes also benefit local communities.
The World Meteorological Organisation has stated that 193 countries have given unanimous backing to a scheme to monitor global greenhouse...
