Shell’s marketing campaign in the UK has been banned for suggesting that large parts of its business involved low-carbon energy despite the fact that the “vast majority” of its operations are based on fossil fuels, according to the UK’s advertising watchdog. The campaign featured a commercial and a YouTube video that described large numbers of British homes receiving 100% renewable energy, as well as a poster campaign in Bristol. Shell has a clean energy business, but estimates show that it continues to release around 1.4 billion tons of heat-trapping CO2 per annum. Environmental campaign group Adfree Cities argued that Shell had left out significant information about its overall environmental impact, while the watchdog ruled that the campaign gave the impression that “low-carbon energy products comprised a significant proportion of the energy products Shell invested in and sold in the UK in 2022, or were likely to do so in the near future.” The watchdog ordered Shell not to run the campaign again in its current form.
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