Modelo, the second-best-selling beer brand in the US, has launched its latest product innovation, Modelo Oro, which fills a gap in the premium light beer category. People are increasingly reaching for high-end, premium light beer offerings, said Greg Gallagher, Vice President of Brand Marketing, Modelo. After a successful regional launch, he is confident that offering Modelo Oro across the country as the new gold standard for light beer will help them build authentic connections with new drinkers. Modelo Oro is a time-crafted beer that receives more time under the fire than any other beer. It’s available nationally in 12 ounce 12-packs and 24-ounce single-serve cans. Each 12-ounce serving of Modelo Oro is primed for premium sessionability with a 90-calorie content, 3g of carbs, and 4.0% ABV. The Modelo family of beers is exclusively brewed in Mexico and imported and marketed for the US by Constellations Brands. Modelo’s main goal is to become the No. 1 beer brand in the US. The Modelo brand has helped the Casa Modelo family surpass the 200 million cases mark in sales in 2022. For more information on Modelo Oro and other Casa Modelo products, visit www.modelousa.com.
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