Fortune, a leading brand in India’s edible oil market, is setting the gold standard for whole wheat in the country. The brand is sourcing wheat from the best growing regions and is prioritizing quality over price. Fortune’s whole wheat will be processed using advanced technology that retains the wheat’s nutritional value and flavor. The brand aims to provide consumers with a healthier and tastier alternative to traditional maida flour.
Fortune’s whole wheat is expected to appeal to health-conscious consumers who are looking for natural and wholesome food options. The brand is leveraging its strong distribution network to make the product available across the country. Fortune is also launching a nationwide campaign to raise awareness about the benefits of whole wheat and to encourage consumers to make the switch from maida. The campaign includes TV and digital ads, in-store promotions, and events.
The market for whole wheat flour in India is growing, driven by increasing health awareness and a preference for nutritious and natural foods. However, the quality of whole wheat available in the market can vary widely, and many brands are focused on price and volume rather than quality. Fortune’s decision to prioritize quality is expected to differentiate it from its competitors and establish it as a premium brand in the category.
In addition to whole wheat flour, Fortune is also expanding its portfolio to include other healthy food options such as brown rice and cold-pressed oils. The brand’s focus on health and wellness is in line with the growing trend of consumers seeking healthier food options in India and around the world.
Overall, Fortune’s commitment to quality and health is expected to drive its growth and establish it as a leader in the healthy food category in India. By offering high-quality products and educating consumers about the benefits of healthy eating, Fortune is poised to tap into a lucrative market and cement its position as a trusted and respected brand.
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